Internet Marketing Services

DigitLab uses the following internet marketing services in a strategic blend to help you meet your customers and clients. Whether marketing to the end consumer or business to business we will design the perfect mix of online services to achieve the most return on your investment. You can see some of our latest projects here.

Social Media Community Management

At DigitLab, we know how communities behave online, and how to reach them.

You don’t want to be spending all of your time and resources monitoring and moderating your online communities. DigitLab can keep track of ongoing conversations about or around your brand or business, encourage further involvement, and manage negative feedback.

Sparking conversation, keeping track of your profiles, and nurturing your online communities are all in a day’s work for our team!

Website, Blog, Mobile and Social Media Development

We have designed websites and blogs for some of South Africa’s favourite businesses including Momentum, The International Hotel School, Bidvest, KPMG and many more. In addition to building websites we offer a development services that includes the following services:

 Social Media Platform Design and Creation

In order to start creating a community and engaging your customers you need to get onto the social media platform of your choice. At DigitLab we create customised, branded and engaging social media profiles on the following platforms:

Content Strategy

We write blogs and website copy, design infographics, email campaigns and competitions, record podcasts and produce YouTube videos. In fact, we will create any content that will help you connect with your audience.

Through our research and insight into user habits, interests and preferences, we can manage, create, and distribute custom content specifically targeted for the audience you’re hoping to engage. The communication strategy we develop will seamlessly integrate your content into online platforms, generating increased traffic and buzz, and brand awareness.

Developing a good content strategy is the best way to build your brand, and build relationships with your client base. We can create content for PR, advertising, social media, blogs – anywhere where people congregate online.

Advertising and Media Placement

Every now and then it doesn’t hurt to push a little! DigitLab will research and design an entire online advertising campaign that achieves brand awareness, target click-through and lead generation. Our campaigns look specifically at the match between your business and various advertising platforms such as Google, Facebook, LinkedIn and a variety of international and local websites.

All of our campaigns are backed with solid research that aids in fine-tuning the campaign at key points and improving the return on investment.

Online PR

Building influence is about getting in front of people and letting them know that you have some value to add to their lives. An online PR campaign finds key online platforms for your brand or personality to connect with. We create opportunities to get your online content into new communities who would love to hear from you.

Online Research

DigitLab provides research and insight, measuring the success of your digital projects and campaigns through monitoring and analysing online statistics.

We integrate this insight into a strategic plan aligned with your business objectives, and provide measurable return on our service delivery. This allows us to constantly reshape our strategy and decisions based on research and insights from real-time statistics and feedback.

 Our online research services include: