DigitLab | Social Media Marketing

So you’ve heard about all this social media ‘stuff’, and rumour has it that it’s going to be big! You tweet; you like posts; and you comment on videos … but where did this all come from?

A recent stint without my phone raised my attention to the fact that I am an absolute app addict. It’s not that my life is governed by the applications installed on my phone, but rather that I have become accustomed to the convenience offered by these apps. With Facebook’s recent $1 billon acquisition of Instagram …

Finding a job can be the most frustrating experience. I have good and bad news for you, students of today. The bad news is that the job market is more competitive than ever. The good news is that you can do something about being seen before other candidates …

In just over a week from now, Facebook will switch to the much talked about Facebook Timeline. It was first talked about in the f8 conference last year, and until as late as February this year, it was still unclear when this shift would definitely happen. But now it’s upon us. So what are the new features that Timeline brings to your brand or business?

Whether you are a romantic or not – the fact of the matter is that in today’s era you will not be able to avoid the Valentine’s Day fever. Between social media, instant messaging, text messages and e-cards, you will find it hard to hide. The traditional way of saying ‘I love you’ has become [...]

With the Grammy Awards approaching, I posted this article on Memeburn discussing the #wearemusic app – check it out! Social media and digital campaigns are no longer limited just to traditional brands. Although it could be considered a brand within itself, the 54th Grammy Awards (catch all the action on 12 February!) has integrated an impressive [...]