The # symbol, also called a hashtag, is by Twitter’s definition “used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.” Since it’s inception the hashtag has become a fundamental tool …
There’s a lot of talk that ‘digital marketing’ will become just ‘marketing’ in 2013… Let’s face it, marketing just doesn’t cut it anymore without digital. Over 6.8 million South Africans use Facebook on their mobile phones, and 2.4 million South Africans use Twitter …
We’ve all watched a zombie movie and found ourselves at some stage wondering what we would do if we were faced with the zombie apocalypse – an undead next door neighbor with a penchant for brains and slow motion walking …
Why is Foursquare for business all that? The answer is that this shift in consumer mindsets presents exciting opportunities for brands to tap into the power of location-based marketing, using customers’ real-world behaviors and locations to reach them when (and where) it’s most relevant …
Recent growth in social media is driving banks to learn more about the various social platforms and how they can assist in social banking …
Over 100 million professionals are following more than 1.9 million companies on a LinkedIn company page. Consider for a moment your business profile…
