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Taking the mickey this April Fools

It’s pretty difficult to take what anyone says seriously, even if they are an internet conglomerate. Many people got taken for April Fools with the likes of Google and YouTube taking the mickey and playing everyone for a fool on April 1st …

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How do South Africans spend their time online?

Can you believe South Africans spend more time on their mobiles than they do watching TV, listening to the radio, or reading newspapers and magazines?

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Digital marketing wins and fails for 2012

2012 – what a year for digital marketing! I thought that it would be fun to look at some ‘fail’ moments for 2012, and some winning ones as well…

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Don’t feed the trolls – the digital mob mentality and dealing with negative online PR

Meet the troll – blogs, forums, social networks…nowhere is safe. The internet allows for anonymity, and with that come a bloated sense of self-confidence …

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Women and the social web

With all the amazing statistics and numbers we see concerning the web and social media, no-one ever really questions the battle of the social sexes and who actually wins …

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Going for gold with social media: Lessons learnt from the 2012 Olympic Games

There is nothing like a large scale, international sporting event to get buzz going. It’s all about conversation …

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