LIV Village is a non-profit organisation in KwaZulu-Natal that has built a village that cares for orphans and widows in South Africa. The village is based on the Watoto Village model, which is acclaimed worldwide as an incredible sustainable solution to poverty and the orphan crisis.
Marketing LIV Village Online
DigitLab has been involved over the past few years in establishing LIV’s online presence through the website and social media channels. These platforms have successfully created income streams through international and local online donations. In addition to raising much-needed funds, the LIV online portfolio has presented LIV Village in a clear, engaging and dynamic fashion to potential partners looking to invest in the village.
Taking to social media
The social media platform has also opened up an opportunity to build a community of passionate supporters across young and older generations. This community has become fertile ground for empowering LIV ambassadors with information and personal connection to the LIV Village project.
Raising awareness via activists
DigitLab has also been working with GivenGain to promote LIV to potential “activists” who raise money for LIV through online donations as they do something to raise awareness and funds for LIV. This has lead to a number of activists using the social media channel to administrate and promote their campaign.
Launching the new website
Today, we are proud to announce the launch of the new LIV website. As the project has grown we have understood that there was a need to restructure the existing content and create new content to better communicate the plans and vision of LIV to the public. The new content strategy has made it much easier to digest the magnitude of what LIV is doing and provide a good mechanism for people to get involved.
Working ourselves out of a job
It has been great to see LIV grow and we always held on to our strategy to equip LIV with the tools rather than to become a long term expense to the project. LIV recently hired a social media manager to look after the online profiles which we are very excited about. Its fantastic see a client grow like this and to see the importance of online marketing. DigitLab continues to work with LIV as design & technical support and consulting around their online campaigns.
Congratulations LIV, we are proud to have walked this road with you.
We would like to invite you to take a look at the the website and catch the vision of LIV. It truly is an amazing project and we feel honoured to be a part of it.