4 Responses to “Why businesses should join the Twitterverse”

  1. Virginia May 1, 2012 at 7:07 pm #

    I know that Twitter can be both good and bad for business, and probably better for consumers as shown by your tweets about your mobile network. It can be just another distraction from getting work done, though. Businesses are probably very wise to monitor what is being said about them!

  2. Kate February 15, 2013 at 4:14 pm #

    I feel that there is a potential risk with a one-size-fits-all approach to brands and businesses on Twitter. Ideally Twitter should fit within the overall communication, social and digital strategy employed or recommended for the brand in question. An attempt to utilise Twitter as an additional communication tool has the potential to contribute to fragmentation – I believe the decision on whether Twitter should be activated rests heavily on what suits the company and it’s desired audience best.


  1. Why businesses should join the Twitterverse - - Network Panda – cPanel Web hosting, PHP, MySQL, unlimited disk space and bandwidth - May 1, 2012

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